ABOUT
With 25+ years at the intersection of Experiential Brand Marketing, IRL activations, and the AEC industries, I specialize in bringing brands to life through immersive, emotionally resonant experiences. My approach is rooted in cross-disciplinary collaboration—bridging creative vision with strategic execution to deliver memorable brand moments that move people and drive growth. From global campaigns to bespoke installations, I’ve partnered with top-tier brands and agencies to shape a wide range of environments and experiences: launches, exhibitions, trade shows, live events, broadcast and virtual sets, showrooms, flagship lobbies, museums, and motorsport tours. Whether it’s a temporary spectacle or a permanent space, I curate stories that stick.